You go to a party and you see an attractive girl
across the room.

You go up to her and say, "Hi, I'm
great in bed, how about it?"

                         - That's Direct Marketing.


You go to a party and you see an attractive girl
across the room. You give your friend a tenner.

"Hi, my friend over there is great in
bed, how about?

                                   - That's Advertising.


You go to a party and you see an attractive girl
across the room. You somehow mop up her mobile number.
You call and chat her up a while and then say "Hi, I
am great in bed, how about it?"

                                   - That's Tele-Marketing.


You go to a party and you see an attractive girl
across the room. You recognize her. You walk up to
her, refresh her memory and get her to laugh and
giggle and then suggest, "Hi, I am great in bed, how
about it?"

                              - That's Customer Relationship Management.


You go to a party and you see an attractive girl
across the room. You put on your spring boots and walk
around playing Mr. Busy. You put on your best smile
and walk around being Mr. Congenial. You fresh all the
Thesaurus links in your memory and play Mr. Polished.
You stand straight, you talk soft and smooth, you open
the door for the ladies, you smile like a dream, you
set an aura around you

playing the Mr. Gentleman and
then you move up to the girl and say, "Hi, I am great
in bed, how about it?"

                                     - That's Hard Selling.


You go to a party, you see an attractive girl across
the room. SHE COMES OVER and says, "Hi, I hear you're
great in bed, how about it?"

                                 - Now THAT Is the power of Branding